AR Shopping Comes to Beauty Products on Google SERPs and Discover on Google Hosted Pages

We have seen evidence of this and Google was testing this with Burberry items and now it looks like it’s expanding to beauty product.

Google is partnering with ModiFace and Perfect Corp to help you better visualize thousands of lipstick and eyeshadow shades from your favorite brands like L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. Now, when you search for a lipstick or eyeshadow product, like L’Oreal’s Infallible Paints Metallic Eyeshadow, you can see what it looks like on a range of skin tones and compare shades and textures to help you find the right products.

Google will also start showing recommendations from beauty, apparel and home and garden enthusiasts and experts about their favourite products in Google Shopping and Discover feed. eg: Hear from professional makeup artist Jonet ( mobile, USA only ) on what products can help you achieve that dewy fresh look or learn how Homesick Candles ( mobile, USA only ) make the perfect holiday present. The content is coming from Shoploop, the video shopping platform from Google’s Area 120.

Google is starting to build out the shopping.google.com/explore (those results will only from USA on mobile) experience as of today there are 85 pages, I expect this will soon start to grow.