Burberry Augmented Reality (AR) Shopping via Google USA and UK SERPs

When searching for Burberry items using Google Search on their phone, consumers can see an AR version of the product at scale against other real-life objects. For example, a user can place a TB bag next to an existing outfit to gain a better understanding of the product before purchasing and simulating the in-store experience. This is not new, anyone can do this by tapping into their 3D and AR Early Adopters Program, there is an expression of interest form.

Sample Query: Try searching for Burberry Black TB bag on Mobile from the UK or USA.