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Francesca Chong Head of Content Mention
Web Stories
If you use UTMs on your GMB links, you can filter in Google Search Cole by page contains UTM & query ‘does not contain brand name’ and then look at a list of queries that are likely generating “Justifications” in GSC.
These Justifications usually show a strong purchase intent – they are *local* searchers who want a *very specific* product or service and are likely to visit your business.
