Saijo George

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Digital Marketing News on 22 October 2021 Today's digital marketing roundup includes news that Background Checks No Longer Required for Some LSA Verticals, Shopify Launches Microsoft Integration in USA and Canada and more.


tl;dr Marketing provides a really succinct overview of the essentials, including the latest updates on social media, SEO, paid media marketing and more. This daily newsletter comes highly recommended if you’re looking to protect your focus while still wanting to keep on top of the latest industry trends and changes.

Googler Talks About Passage Ranking : What They Are & What They Are Not 1 - SEO News

Francesca Chong Head of Content Mention

Google Launches Learn A New Word Every Day Feature In SERP

blog.google
Through the Google app on your phone, you can sign up to receive daily notifications that help you learn new words and some of the interesting facts behind them. To sign up, look up the […]

Through the Google app on your phone, you can sign up to receive daily notifications that help you learn new words and some of the interesting facts behind them.

To sign up, look up the definition of any English word – let’s say define serendipity, for example – then just click on the bell icon in the top right corner.

This feature is currently only available in English

SEO

Digitalzone: Largest Digital Marketing Event Is Set To Be Held On Oct. 26-27!

zeo.org
Digitalzone will feature the most prestigious digital marketing experts; Wil Reynolds, Bill Slawski, Simo Ahava, Aleyda Solis, Judith Lewis, Izzi Smith, Greg Gifford, Arnout Hellemans, Jeff Sauer, and more. Digitalzone’21, the largest digital marketing event […]

Digitalzone will feature the most prestigious digital marketing experts; Wil Reynolds, Bill Slawski, Simo Ahava, Aleyda Solis, Judith Lewis, Izzi Smith, Greg Gifford, Arnout Hellemans, Jeff Sauer, and more.

Digitalzone’21, the largest digital marketing event in Eastern Europe and MENA, is set to take place on 26 & 27 October 2021 from 11:00am to 6:30pm (GMT+3).

Organized by Zeo, an award-winning international SEO, and digital marketing agency, the event promises a unique virtual experience for two days. In the event’s 9th year, speakers will focus on SEO, PPC, Content Marketing, and Data Analysis along with sharing their know-how and the latest strategies to get ahead of the competition in digital marketing.

Don’t miss this great event and visit the event website for more information.

Sponsor

Google Details Extensive Phishing Campaign Targeting YouTubers

theverge.com
Google put out a report detailing a phishing campaign directed at YouTubers, which involved around 15,000 fake accounts and over a million messages to targets. The phishing attempts were carried out by multiple hackers, and the company […]

Google put out a report detailing a phishing campaign directed at YouTubers, which involved around 15,000 fake accounts and over a million messages to targets. The phishing attempts were carried out by multiple hackers, and the company says it’s recovered around 4,000 accounts since late 2019. The attackers weren’t just trying to get the creators to put their password into a fake website, though — they were trying to infect their computer with malware that would steal their login cookies, which is a much more intensive attack than sending a link and waiting for someone to get sloppy with their passwords.

Social Media
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Instagram Testing Feed Video Scrubbing

twitter.com
Looks like the frequently requested feature of video scrubbing may soon be coming to Instagram.

Looks like the frequently requested feature of video scrubbing may soon be coming to Instagram.

Social Media

Shopify Launches Microsoft Integration in USA and Canada

about.ads.microsoft.com
Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store. Shopify merchants will be able to easily reach shoppers on the Microsoft Search […]

Shopify merchants in the United States and Canada can reach more customers using the updated Microsoft Channel app available in their Shopify store.

Shopify merchants will be able to easily reach shoppers on the Microsoft Search Network and Microsoft Audience Network with just a few clicks. The onboarding is simple, allowing merchants to quickly connect with shopping offerings that showcase their products using free and paid listings.

SEO

BigCommerce launches Google Merchant Center Integration

blog.google
With a new integration, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. This also […]

With a new integration, BigCommerce merchants of all sizes will be able to easily list their products for free on Google, create ad campaigns and review performance metrics directly in their BigCommerce store. This also means BigCommerce merchants can now integrate with Google’s shopping features across Search, Shopping, Image Search and YouTube.

SEO

Google Cuts Play Store Fees To 15% Of App Subscription Revenues

tubefilter.com
Faced with high-profile lawsuits and a proposed bill targeting the fees its Play Store marketplace charges app developers, Google has announced it will lower its cut of recurring subscription revenues from 30% to 15%. In late 2020 and early 2021, respectively, Apple and […]

Faced with high-profile lawsuits and a proposed bill targeting the fees its Play Store marketplace charges app developers, Google has announced it will lower its cut of recurring subscription revenues from 30% to 15%.

In late 2020 and early 2021, respectively, Apple and Google announced they were making changes. Google decided it would only take a 15% cut of the first $1 million earned by developers each year. After developers were paid out $1 million total, the fee would go back to 30% for the remainder of the year, and reset the next year.

Now, Google is saying it will permanently only take a 15% cut of revenue generated by recurring subscriptions, regardless of how much apps make.

General
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Facebook Is Working On The Ability To Comment On Posts With A 10-second Voice Clip

twitter.com
Looks like you may soon see an option to comment on a post with a 10 second audio clip. NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security […]

Looks like you may soon see an option to comment on a post with a 10 second audio clip.

NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this may come up as a feature in the future, there is no guarantee that it will.

Social Media

Googlers Discuss Core Web Vitals

youtube.com
John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a […]

John and Martin are joined by special guest stars Annie Sullivan and Vivek Sekhar, who work on Core Web Vitals. They discuss the metrics that make up Core Web Vitals, speed and performance of a web page, page experience ranking for larger and smaller companies, and more!

SEO

France Hails Victory As Facebook Agrees To Pay Newspapers For Content

theguardian.com
France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content shared by its users.

France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content shared by its users.

Social Media
No Media

Spotify Opening Up Video Podcast Creation To Everyone Through Anchor

tubefilter.com
Spotify is rolling out video podcasting to everyone through its creation platform Anchor. After video podcasts are fully rolled out, Spotify says it will extend monetization features to video podcasts as well.

Spotify is rolling out video podcasting to everyone through its creation platform Anchor. After video podcasts are fully rolled out, Spotify says it will extend monetization features to video podcasts as well.

General

Twitter Rolls Out The Ability For Anyone To Host A Space

techcrunch.com
Twitter announced today its audio chatroom feature known as Twitter Spaces is now open to anyone who wants to host a Space across iOS and Android.

Twitter announced today its audio chatroom feature known as Twitter Spaces is now open to anyone who wants to host a Space across iOS and Android.

Social Media
No Media

Automatically Cluster Keywords from ahrefs, SEMRush or Search Console In Bulk using Python

searchsolved.co.uk
This is a Python script to automatically generate keyword clusters for all keywords yours or your competitors’ Website ranks for. This provides deep insights and otherwise hidden patterns in your keywords data at a glance. […]

This is a Python script to automatically generate keyword clusters for all keywords yours or your competitors’ Website ranks for. This provides deep insights and otherwise hidden patterns in your keywords data at a glance.

You can download the Google Colab here.

SEO

Facebook Announces New Tools for SMBs, Including Video Calls and Expanded Appointment Bookings

socialmediatoday.com
Facebook has today announced some new tools for SMBs, including video and audio calls direct from the Facebook inbox, and new appointment booking functionality to better facilitate connection. Facebook is now testing a new option […]

Facebook has today announced some new tools for SMBs, including video and audio calls direct from the Facebook inbox, and new appointment booking functionality to better facilitate connection.

  • Facebook is now testing a new option that will enable businesses to make audio and video calls via Business Inbox in Messenger.
  • Facebook’s also expanding its live audio rooms to selected SMBs.
  • Facebook’s also making its appointment tools available to all small businesses.
Social Media

Webflow Is Now Free For Students And Educators

webflow.grsm.io
Starting today, Webflow is free of charge to all students worldwide who are currently studying at an accredited college or school or studying at one of their approved online course partners (General Assembly, Thinkful, Ironhack, […]

Starting today, Webflow is free of charge to all students worldwide who are currently studying at an accredited college or school or studying at one of their approved online course partners (General Assembly, Thinkful, Ironhack, Designlab, Careerfoundry, and Coursera’s Google UX course). Educators who would like to teach web design with Webflow can also apply for a free account.

General

Background Checks No Longer Required for Some LSA Verticals

localu.org
Google Local Service Ads (LSAs) are the sponsored “Google Screened” businesses that show above the map pack and recently started showing in the local finder results on mobile as well. LSAs are available currently for a variety of […]

Google Local Service Ads (LSAs) are the sponsored “Google Screened” businesses that show above the map pack and recently started showing in the local finder results on mobile as well. LSAs are available currently for a variety of business verticals and 11 countries including the US and Canada.

Lawyers and real estate agents in certain states are no longer required to complete background checks on LSAs. Until recently lawyers (from all types of law) and real estate agents in all 50 states were required to complete a background check as part of the process to begin advertising on LSAs. Google’s support documents confirm that is no longer the case.

Lawyers with “active law licenses” and real estate agents in 29 of the 50 states will no longer be required to complete a background check.

Paid Media

Snap Says iOS Privacy Changes Hit Its Ad Business Harder Than Expected

techcrunch.com
In an earnings call Thursday, Snap said that it failed to meet revenue expectations for its third quarter. Snap reported $1.07 billion in Q3 revenue, missing Wall Street’s hopes that the company would bring in $1.1 […]

In an earnings call Thursday, Snap said that it failed to meet revenue expectations for its third quarter. Snap reported $1.07 billion in Q3 revenue, missing Wall Street’s hopes that the company would bring in $1.1 billion.

Snapchat attributed the revenue miss to Apple’s big iOS privacy change, which put new restrictions in place for apps seeking to track user behavior beyond their own borders. On the call, Snap CEO Evan Spiegel noted that the company was caught off guard by how disruptive the impact on advertiser tools proved to be. Without the wide view that many advertisers were accustomed to, they had to adapt to new, more restrained ways of measuring user behavior.

Social Media
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