Saijo George

Curated by Saijo George

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Digital Marketing News on 24 June 2022 Today's digital marketing roundup includes news that Google is testing including a Local Card in every local organic result, Google Now Tests 2 column card layout in PPA section and more.


I love tl;dr Marketing because I can get all the latest SEO news and trends in one spot without having to read lengthy articles. I really look forward to the daily emails to see what's new in our industry!

Bing Tests Secure & HTTPS Label On Search Result Snippets 1 - SEO News

Ryan Mews SEO Manager Merkle

SEO Test Shows Adding Third-party Ratings To Meta Descriptions Has Some Positive Effect

searchpilot.com
When a test was performed by Searchpilot with a travel site in the German market where they added third-party review ratings to meta descriptions. It showed that there was a positive effect, just not at […]

When a test was performed by Searchpilot with a travel site in the German market where they added third-party review ratings to meta descriptions. It showed that there was a positive effect, just not at the 95% confidence interval.

SEO

Reel.Reviews is the only UGC platform that collects video and predicts how it will perform on your website, socials and ads

reel.reviews
The consumer psychologists behind it take a customer-centric approach to determine what UGC will actually perform best on site and in socials. At the core of the site is the Prediction Engine, making it abundantly […]

The consumer psychologists behind it take a customer-centric approach to determine what UGC will actually perform best on site and in socials. At the core of the site is the Prediction Engine, making it abundantly clear the persuasiveness of the UGC collected.

Benefits:

  • Increase site conversions
  • Reduce ROAS
  • scale CAC efficiently

How it works:

  1. Customise your campaign
  2. Drop the link or QR code in your existing customer flows
  3. The platform works to predict which content will work hardest for you
  4. Stream fresh UGC onsite via a customisable site widget
  5. Understand how site visitors interact with the UGC and widget through our Insights Panel.
  6. Download the videos, or use our social editing service where your content is expertly refined to use in social campaigns, ads, and/or your website.

The first 10 brands who register via tl;dr, will be upgraded for free to our “Essentials” plan for 3 months. That’s $237USD in value granting the ability to customize the entire experience for customers, download and stream videos along with capturing performance data. Reach out to us at hola@reel.reviews to be upgraded.

Sponsor

BERT Semantic Interlinking Tool updated to add Visualisation and more

production-codestreamlitbert-interlinkerbert-semantic--hqpfj1.streamlitapp.com
Lee has updated BERT Semantic Interlinking Tool with a bunch of new features. Instruction to use in his tweet. Python script here. Visualisation of results Excel Output with a new sheet for each opportunity Removed […]

Lee has updated BERT Semantic Interlinking Tool with a bunch of new features. Instruction to use in his tweet. Python script here.

  • Visualisation of results
  • Excel Output with a new sheet for each opportunity
  • Removed beta restrictions [Local Ver.]
  • Choice of sentence transformer [Local Ver.]
  • and a bunch of bug fixes
SEO

Cloudflare Talks About How Early Hints Have Improved Page Loads For Customers

blog.cloudflare.com
In early benchmarking experiments with Early Hints, Cloudflare saw performance improvements that were as high as 30%. Now, with over 100,000 customers using Early Hints on Cloudflare they talk about the impact on production sites. […]

In early benchmarking experiments with Early Hints, Cloudflare saw performance improvements that were as high as 30%. Now, with over 100,000 customers using Early Hints on Cloudflare they talk about the impact on production sites. They have been working with Google and Shopify to get this rolling.

Early Hints uses the HTTP status code 103 as the first response to the client. The “hints” are HTTP headers attached to the 103 response that are likely to appear in the final response, indicating (with the Link header) resources the browser should begin loading while the server prepares the final response.

SEO

Shopify Adds NFT-Gated Option for Online Retailers

decrypt.co
Shopify is launching NFT-gated storefronts as a new feature for brands looking to make their stores more exclusive. Shopify’s “gm” shop (gated merch, and a pun on the Crypto Twitter acronym for “good morning”) is currently in […]

Shopify is launching NFT-gated storefronts as a new feature for brands looking to make their stores more exclusive.

Shopify’s “gm” shop (gated merch, and a pun on the Crypto Twitter acronym for “good morning”) is currently in beta, and only those with existing NFT collections are eligible to apply for early access.

Why does this matter? For one, it means that the future of Web3 shopping is about exclusivity. And while NFTs often are oversimplified as digital art, or “jpgs,” these unique blockchain tokens that signify ownership over an asset are increasingly being used as membership passestickets to events, and “keys” that unlock perks.

General

Google Now Tests 2 column card layout in PPA section

twitter.com
This is post 3 of 3 in the series “2 column layout” Google Is Now Testing 2 Column Layout For Informational Results In Mobile SERPs Google is Testing Multiple Variations Of Featured Snippets With Multiple […]
  1. Google Is Now Testing 2 Column Layout For Informational Results In Mobile SERPs
  2. Google is Testing Multiple Variations Of Featured Snippets With Multiple Answers On Mobile
  3. Google Now Tests 2 column card layout in PPA section

Google has been pushing a lot of tests with this layout, which makes me think this is something that is about to be rolled out soon.

SEO

Instagram Tests A New Feature To Quickly Share Notes With Friends

techcrunch.com
Instagram is experimenting with another new feature that would allow users to post disappearing content. The feature, called Notes, allows users to post quick notes, like announcements, to their “Close Friends” circle or to followers […]

Instagram is experimenting with another new feature that would allow users to post disappearing content. The feature, called Notes, allows users to post quick notes, like announcements, to their “Close Friends” circle or to followers who also follow them. Unlike Twitter’s new Notes feature, which allows writers to post long-form content, Instagram’s version is more like sticky notes that disappear in 24 hours.

NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this may come up as a feature in the future, there is no guarantee that it will.

Sponsor

Twitter Launches Campaign Planner Platform to Assist in Twitter Ad Strategies

socialmediatoday.com
Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter ads strategy.  It’s only available to managed partners to begin with. Campaign Planner enables Twitter advertisers to forecast their campaign […]

Twitter has announced the official launch of its new ‘Campaign Planner’ platform to assist with your Twitter ads strategy.  It’s only available to managed partners to begin with.

Campaign Planner enables Twitter advertisers to forecast their campaign results before launching them on the platform, via a range of estimation tools based on your entered variables.

Social Media

TikTok Launches New Attribution Manager to Provide More Ad Performance Tracking Capacity

socialmediatoday.com
TikTok marketers rejoice – today, TikTok has released its new Attribution Manager tool, which enables advertisers to set custom attribution windows within TikTok campaigns. For web and app campaigns, TikTok Attribution Manager enables marketers to select […]

TikTok marketers rejoice – today, TikTok has released its new Attribution Manager tool, which enables advertisers to set custom attribution windows within TikTok campaigns.

For web and app campaigns, TikTok Attribution Manager enables marketers to select a specific time period to measure success: the click-through attribution (CTA) window can range from one day to 28 days, while view-through attribution (VTA) window options range from off to up to seven days.

You can find the new Attribution Manager in the ‘Assets’ section of TikTokm Ads Manager – more info here.

Social Media

Facebook Pay rebrands to Meta Pay as Zuckerberg details plans to create a digital wallet for the metaverse

techcrunch.com
Meta CEO Mark Zuckerberg announced this week that Facebook Pay has officially been renamed Meta Pay. The current product features and overall user experience that people are used to with Facebook Pay will remain the same across […]

Meta CEO Mark Zuckerberg announced this week that Facebook Pay has officially been renamed Meta Pay. The current product features and overall user experience that people are used to with Facebook Pay will remain the same across across Facebook, Instagram, WhatsApp and Messenger. The change is rolling out in the United States and will then launch globally over time.

Social Media
No Media

Google is testing including a Local Card in every local organic result. Future of SERPs without Local 3-Pack?

nearmedia.co
What would Google local search results look like if Google couldn’t put the Local 3-Pack at the top of search results, because of Antitrust legislation before Congress?. Mike talks about how this new test might […]

What would Google local search results look like if Google couldn’t put the Local 3-Pack at the top of search results, because of Antitrust legislation before Congress?. Mike talks about how this new test might give us an early look at the future of SERPs.

SEO

Alphabet is spending billions to become a force in health care

economist.com
America’s five tech behemoths have spent billions on various health-care bets. It is Alphabet, Google’s corporate parent, whose health-care ambitions are the most vaulting. Between 2019 and 2021 Alphabet’s venture-capital arms, Google Ventures and Gradient Ventures, […]

America’s five tech behemoths have spent billions on various health-care bets. It is Alphabet, Google’s corporate parent, whose health-care ambitions are the most vaulting. Between 2019 and 2021 Alphabet’s venture-capital arms, Google Ventures and Gradient Ventures, and its private-equity unit, CapitalG, made about 100 deals, a quarter of Alphabet’s combined total, in life sciences and health care.

General
No Media

Google Tests Images Thumbnail On Left Side Of Description on SERPs

twitter.com
This is post 1 of 1 in the series “Thumbnail Image to Left” Google tests the thumbnail images on the desktop SERP on the left side of the meta description, I think this is way […]

Google tests the thumbnail images on the desktop SERP on the left side of the meta description, I think this is way better than the other variation they tried for this.

SEO

Bing Tests Secure & HTTPS Label On Search Result Snippets

seroundtable.com
Microsoft Bing is once again testing security labels on the search result snippets. Here is Bing testing adding a “secure” and “HTTPS” label on some search results .

Microsoft Bing is once again testing security labels on the search result snippets. Here is Bing testing adding a “secure” and “HTTPS” label on some search results .

SEO