Saijo George

Curated by Saijo George

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Digital Marketing News on 11 June 2021 Today's digital marketing roundup includes news that Google Announces New Reporting Features in GA4, Google has Deprecated The Critic Review SERP Feature and more.

As an agency director, staying on the pulse of changes in the digital landscape is fundamental to our success. Unlike traditional industries, we can't rely on the methods that worked for us in the past as the pace of change and transformation in digital dictates constant investment in education. Saijo and the tl;dr feed/newsletter is an invaluable source to anyone in digital as it constantly provides value and keeps busy digital talent reliably up-to-date. Make reading it a weekly habit and you'll understand why tl;dr marketing is your secret weapon in digital and why you should consider Saijo a good friend to have in your network.

Maximize Every Click With Search Journeys

kevin-indig.com
Kevin Indig talks about structuring keyword research to reflect search journeys. He answers questions like, how can we make the most out of a click once we got it? How can we keep users on […]

Kevin Indig talks about structuring keyword research to reflect search journeys. He answers questions like, how can we make the most out of a click once we got it? How can we keep users on the site and lead them to convert faster?

The solution is to anticipate the users’ next step in their search journey. Every search is a journey that brings users from problem realization to solution.

SEO
No Media

Google has Deprecated The Critic Review SERP Feature

developers.google.com
A critic review is a snippet from a longer review article that a single editor has created, curated, or compiled for a publisher. Critic reviews appear in Search results with a snippet from the critic, […]

A critic review is a snippet from a longer review article that a single editor has created, curated, or compiled for a publisher. Critic reviews appear in Search results with a snippet from the critic, the critic’s name and the publisher icon, helping your readers to easily find the reviews and navigate to your website to read the complete reviews. You can supply critic reviews for the following content types:

In Google’s test, they found that this particular markup wasn’t useful for the ecosystem at scale, so they are dropping support for it.

SEO

Google Announces New Reporting Features in GA4

searchenginejournal.com
Google has announced new reporting features and changes coming to GA4. Here are some of the highlights: New Lefthand Navigation Menu – The menu was designed to make it easier for users to quickly and […]

Google has announced new reporting features and changes coming to GA4. Here are some of the highlights:

New Lefthand Navigation Menu – The menu was designed to make it easier for users to quickly and intuitively navigate to different reports for their use case. Each section is designed to support a different use case and these sections will be called “Workspaces”.

Expanded Conversion Modeling – Later this year, Google Analytics will begin extending the conversion modeling across “certain reports”. The modeled data strives to fill reporting gaps from those visitors that have not consented to cookie tracking.

More Flexible Reporting in GA4 – Google has also announced that users with admin access will be able to curate the Analytics interface. That means that folks can expand a panel on the left that would expand key dimensions and metrics, which would allow them to customize what their reports look like – not just for custom reports but for the default reports.

Data-Driven Attribution Modeling – Soon, all Google Analytics 4 properties will make data-driven attribution available. There will also be two new reports: the conversion paths report and the model comparison report. The first will be similar to the report that Universal Analytics users are familiar with, which will allow you to monitor the full consumer path, across various channels. The new report will also include conversion credit visualization to help marketers understand their value and, ultimately, ROI by channel.

The Advertising Snapshot – The new report includes what Google is deeming the “Advertising Snapshot”, which is a dashboard that includes multi-channel conversion paths, conversion volumes by channel, and an attribution model comparison graph.

General

Breakdown of June 2021 Core Update for Commercial Truck Loans Keyword

twitter.com
Mordy Oberstein breaks down the winners and losers of the June 2021 Core Update for Commercial Truck Loans Keyword. Here are the Winners: https://fastcapital360.com/business-loans/guides/commercial-truck-financing/ https://fundera.com/business-loans/guides/commercial-truck-financing the losers: https://firstcapitalbusinessfinance.com/commercial-truck-financing https://thetruckersreport.com/financing-new/ check out his thread for the […]

Mordy Oberstein breaks down the winners and losers of the June 2021 Core Update for Commercial Truck Loans Keyword.

Here are the Winners:

  1. https://fastcapital360.com/business-loans/guides/commercial-truck-financing/
  2. https://fundera.com/business-loans/guides/commercial-truck-financing

the losers:

  1. https://firstcapitalbusinessfinance.com/commercial-truck-financing
  2. https://thetruckersreport.com/financing-new/

check out his thread for the full breakdown.

SEO

Google Is Updating Its Search Algorithm To Crack Down On Online Harassment

androidcentral.com
The algorithm changes aim to prevent websites with exploitative practices from appearing in the list of results when someone runs a search for a person’s name. Google is making changes to its search algorithm to […]

The algorithm changes aim to prevent websites with exploitative practices from appearing in the list of results when someone runs a search for a person’s name.

Google is making changes to its search algorithm to better protect people from online harassment.

Once someone requests removal of a page with information about them, Google will now automatically demote search rankings of other similar low-quality sites to prevent the content from appearing in search results.

Google says the latest change is inspired by a similar approach it adopted with victims of revenge porn.

The announcement comes as a response to a recent report published by The New York Times, which highlighted how Google’s Search algorithm could inadvertently help people destroy their enemies’ online reputation.

SEO
No Media

Google Is Rolling Out More Sports Web Stories In Select Countries For UEFA Euro 2020

blog.google
When you come to Google looking for the latest updates on your favorite team or game scores from around the league, with Google Web Stories you can also instantly catch up on the big moments […]

When you come to Google looking for the latest updates on your favorite team or game scores from around the league, with Google Web Stories you can also instantly catch up on the big moments and in-game action you might have missed. And with the start of UEFA EURO 2020 just around the corner, football fans in countries across Europe, Africa and Asia can also get in on the action — just search for your team or the name of the tournament.

SEO

Stripe Launches Stripe Tax To Integrate Sales Tax Calculations For 30+ Countries

techcrunch.com
On the heels of acquiring sales tax specialist TaxJar in April, today Stripe is making another big move in the area of tax. The $95 billion payments behemoth is launching a new product called Stripe Tax, […]

On the heels of acquiring sales tax specialist TaxJar in April, today Stripe is making another big move in the area of tax. The $95 billion payments behemoth is launching a new product called Stripe Tax, which will provide automatic, updated sales tax calculations (covering sales tax, VAT and GST) and related accounting services to Stripe payments customers initially in some 30 countries and across the U.S.

Sales tax — and specifically a more seamless way to deal with charging and tracking sales tax — is a painful issue for people doing business online.

Digital and physical goods are taxed in over 130 countries, Stripe said, and within that there can be a huge amount of variation and compliance complexity, since codes get updated all the time, too. Mishandled sales tax, meanwhile, can result in pretty hefty fines, sometimes up to 30% interest on past-due amounts.

Stripe Tax provides real-time tax calculation based on customer location and product sold; transparent itemizing for customers; tax ID management in areas (like Europe) where business customers can provide their code and get a reverse charge on tax if they are under a certain turnover threshold themselves; and reconciliation and reporting across all transactions to make filing and remittance easier.

Stripe Tax will NOT work outside of Stripe payments.

General

Twitter To Add A Newsletter Subscribe Button To Profiles For Simple Sign-ups

mashable.com
Twitter is set to update the user profile in the next few weeks with the addition of a newsletter subscription button. The goal, is to help newsletter writers better leverage their existing Twitter followers in […]

Twitter is set to update the user profile in the next few weeks with the addition of a newsletter subscription button. The goal, is to help newsletter writers better leverage their existing Twitter followers in an effort to grow their subscriber bases.

The “subscribe” button, which will live prominently on the profile pages of those who choose to turn on the feature, will be available to anyone with a Revue account.

According to a mockup, Twitter users will be able to both subscribe to newsletters and read a “sample issue” directly on a writer’s Twitter profile page.

Social Media

Pagespeed Insights Brings Partial Field Data

twitter.com
Previously you’d see “no data” if you were just missing FID data. Now you’ll see whatever is available. This is a big deal because ~30% of origins in CrUX were missing FID data!

Previously you’d see “no data” if you were just missing FID data. Now you’ll see whatever is available.

This is a big deal because ~30% of origins in CrUX were missing FID data!

SEO

Case Study: How Snowflake SEO and ABM Strategy Led to the Largest Software IPO in History

foundationinc.co
While it may seem like luck or good timing, like all overnight successes, Snowflake’s growth was a long time in the making. The team worked hard behind the scenes to create a dominant online presence […]

While it may seem like luck or good timing, like all overnight successes, Snowflake’s growth was a long time in the making. The team worked hard behind the scenes to create a dominant online presence in the data cloud niche.

The result?

  • 1.4M annual organic visits;
  • 177K monthly visitors;
  • 140K live backlinks.

The secret?

Positioning.

Read on Ross’ breakdown of their highlevel strategy.

SEO

Related Video Extensions Now Globally Available

support.google.com
Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube […]

Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app.

Related video extensions extend your message beyond your primary video ad, keeping viewers engaged with your creatives (including other videos on your YouTube channel).

Learn how to implement related video extensions here.

Paid Media
No Media

Optimization Score Expands To Video Action Campaigns

support.google.com
Google is bringing optimization score to Video action campaigns. Optimization score surfaces personalized recommendations to help maximize your campaign performance across Search, Display, Shopping, and now Video. Similar to other campaign types, your optimization score will range […]

Google is bringing optimization score to Video action campaignsOptimization score surfaces personalized recommendations to help maximize your campaign performance across Search, Display, Shopping, and now Video.

Similar to other campaign types, your optimization score will range from 0% to 100%, with 100% meaning your campaign is set to perform at its full potential. They have also added recommendations for Video action campaigns that help you follow the best practices that drive the most impact.

To start using optimization score, visit the Recommendations page and check out this best practices guide.

Paid Media

YouTube Adds New Tools to Detect Copyright Violations and Block Them Within the Upload Process

socialmediatoday.com
YouTube is rolling out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app. First off, YouTube is adding a new element in the copyright claim […]

YouTube is rolling out some new options to give users more capacity to stop copyright violations in uploads, and detect potential IP infringements within the app.

First off, YouTube is adding a new element in the copyright claim process which will enable creators to tick a new box when reporting a copyright violation in order to ‘Prevent copies of these videos appearing on YouTube going forward’ in the detection/removal options.

In order to provide insight into how effective the process is working for your claimed content, YouTube is also adding a new listing of how many videos have been blocked from being uploaded due to your claim.

Any such process can also be misused via fraudulent claims of videos for varying purposes. In such cases where the tool is applied based on a false claim, YouTube says that it will remove the option from those channels, or it may move to delete channels entirely in response.

You can read more about the new copyright detection and removal processes here.  

Social Media

Facebook Messenger Gains Quick Reply Bar, Payment Links, And New Themes

macrumors.com
Facebook has announced new features for its Messenger app, including a quick reply bar, QR codes, and new chat themes. The new quick reply bar can be found in the Messenger media viewer, and aims to make […]

Facebook has announced new features for its Messenger app, including a quick reply bar, QR codes, and new chat themes.

The new quick reply bar can be found in the Messenger media viewer, and aims to make it easier to chat about media posted by friends without needing to go back to the main chat thread.

Three new chat themes, which are available in both Messenger and Instagram in chat settings, let users add new twists to their chat thread backgrounds.

In addition, Facebook is adding QR codes and payment links for use with Facebook Pay, allowing users to make payments even if they’re not on Facebook.

Social Media