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Rama Gudipudi Head of Audience Growth The Australian
monday
10 Aug 2020
Web Stories
Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes.
The developers of the theme announced that it has released an update that removes the affiliate referral codes. They say that this new version complies with WordPress rules.
But the update has to be downloaded directly from Astra or from their GitHub repository.
If you run a Facebook business page, you may have noted this prompt on your composer window over the past couple of days. Facebook says that adding tags may improve reach, but really, you’ll have to experiment for yourself to understand whether that’s actually the case.
In theory, by promoting hashtag use, Facebook could well be prompting more users to search by tags, but it may also simply be looking to see if it can eek out more engagement by nudging people towards more content.
Basically, there’s nothing definitive, but it may be worth experimenting with hashtags on your posts to see if you end up generating more organic reach.
Google is testing displaying related to recent searches in your autosuggestion or autocomplete search suggestions. This seems like a more personalized form of Google suggestion autocompletes then what is trending or what most people are searching for.
Looks like Goole is rolling out an Online Operating Hours feature in GMB under more hours section.
Although this originally appears as a solution for businesses that answer phones after hours (when their physical location is closed), it’s important to note that these hours don’t change the fact that your business will still appear as closed in the search results unless you update your main set of hours.
On Thursday, August 13, new YouTube video email notifications — for those subscribed to them — are going away. This covers new uploads, livestreams, and premieres. The primary and only alert method going forward will be Android, iOS, and web notifications.
The rationale for YouTube is how “less than 0.1% of these emails are opened.” Messages about your “account, mandatory service announcements, etc.” remain, with Google hoping that the broader change today will help “you more easily spot and pay attention to the important emails.”
Facebook extended access to its Branded Content tag to administrators of public groups. The branded content tag now enables admins of only public Facebook groups to publish content in partnership with or on behalf of brand advertisers and include a paid partnership label in the interest of transparency.
The new sponsored posts will include a Paid Partnership label to signify it’s a sponsored post. The option will only be made available for public groups with over 1,000 members, and your group will need to adhere to Facebook’s Monetization Eligibility Standards.
