When a test was performed by SearchPilot where they added the ‘Estimated read time’ of some blog post pages to their meta descriptions. Tt showed that there was no detectable impact on organic traffic to these pages.

Google’s forthcoming restrictions around ad placements in Android apps are absolutely going to kill the Hypercasual gaming category.

Looks like Google is testing a new look From Sources Across The Web SERP Feature that you can expand to show more results.

Some tips on how to score a knowledge panel for your name or brand.

Google seems to be testing a new search box and feature titled “perspectives.” They show multiple results in a Featured Snippet answer for a query this giving the searcher multiple perspectives.

FLEDGE is a Privacy Sandbox proposal for remarketing and audiences. It’s designed so that it can’t be used by third parties to track user browsing behavior across websites. Google will begin testing the API on AsSense accounts on August 28.

You can learn more about the API here.

In this example, Google is even linking to a YouTube review of the product that comes directly from the brand.

Looks like you can now get cash for inviting users to TikTok. You can withdraw cash or redeem for coupons!

Google said the URLs or items in the Search Console report are no longer grouped at the top level by three or more status categories, i.e. Valid, Warning, and Error. Now they are grouped or classified into two more broad statuses that reflect whether those URLs or items are invalid or not. Google said invalid means that there is a report-specific critical issue in the page or item, and not invalid means that the item might still contain warnings, but has no critical issues.

YouTube explains how its Shorts recommendation algorithm works in a new video answering common questions from creators.

YouTube’s Q&A video touches on subjects such as:

• Whether you should create a separate channel for Shorts
• The impact of publishing long and short-form content on the same channel
• If engagement with Shorts is a factor for YouTube’s long-form content recommendation algorithm
• And more

Antoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching.

As you can see in these example tweet embeds, shared by reverse engineering expert Jane Manchun Wong, Twitter is currently working on new messages that will be appended to tweets that have been edited after being embedded on a third-party site.

Instagram head Adam Mosseri says the social network will walk back some recent changes to the app that have led to intense criticism from users. Instagram will phase out a test that turned users’ home feeds into a TikTok-like full-screen experience that prioritized video in the coming weeks. The company will also temporarily reduce the number of recommended posts that users see, as it plans to improve and rework its algorithms.

Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface.

Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover.

Twitter is increasing the price of subscription service Twitter Blue from $2.99 per month to $4.99 per month. Current U.S.-based Twitter Blue subscribers will stay at $2.99 a month until October, TechCrunch reports. Starting today, anyone signing up for the first time will be charged $4.99.

The price is also going up in the other three regions where Twitter Blue is available. In Canada, it’s going from $3.49/month to $6.49; in Australia, from $4.49 to $6.99; and in New Zealand, from $4.49 to $6.49.

Microsoft Advertising is making Automotive Ads generally available to all advertisers globally in the coming weeks!

You can now use Dynamic Remarketing for Travel, Automotive, and Events.

In-market Audiences is now available in more markets

Latin America: Aruba, Bahamas, Bolivia, Cayman Islands, Costa Rica, Dominica, Dominican Republic, Ecuador, El Salvador, French Guiana, Guatemala, Guyana, Haiti, Honduras, Martinique, Montserrat, Panama, Paraguay, Puerto Rico, Trinidad and Tobago, and Uruguay.

Asia Pacific: Bangladesh, Brunei, Fiji, French Polynesia, Guam, Maldives, Mongolia, Nepal, New Caledonia, Papua New Guinea, and Sri Lanka.