Saijo George

Curated by Saijo George

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Digital Marketing News on 10 August 2020 Today's digital marketing roundup includes news that Facebook Adds Sponsored Post Options for Public Groups With Over 1000 Members, Google My Business Adds An Online Operating Hours Feature and more.


tl;drMarketing is now my only go-to place to get a snapshot of top industry news. No BS, and most importantly it saves me 10-20 hours a week and cuts through the noise.

Rama-Gudipudi

Rama Gudipudi Head of Audience Growth The Australian

monday 10 Aug 2020 ⚡Web Stories

WordPress Suspends Astra Theme

searchenginejournal.com
Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes. The developers of […]

Popular WordPress theme Astra with over one million users has been suspended for five weeks. The punishment is in response to alleged violations of WordPress prohibitions against adding affiliate links into themes.

The developers of the theme announced that it has released an update that removes the affiliate referral codes. They say that this new version complies with WordPress rules.

But the update has to be downloaded directly from Astra or from their GitHub repository.

General

Facebook Promotes the Use of Hashtags on Posts

socialmediatoday.com
If you run a Facebook business page, you may have noted this prompt on your composer window over the past couple of days. Facebook says that adding tags may improve reach, but really, you’ll have […]

If you run a Facebook business page, you may have noted this prompt on your composer window over the past couple of days. Facebook says that adding tags may improve reach, but really, you’ll have to experiment for yourself to understand whether that’s actually the case.

In theory, by promoting hashtag use, Facebook could well be prompting more users to search by tags, but it may also simply be looking to see if it can eek out more engagement by nudging people towards more content.

Basically, there’s nothing definitive, but it may be worth experimenting with hashtags on your posts to see if you end up generating more organic reach.

Social Media

Google Tests Related to Recent Searches In Autosuggestion Dropdown on Mobile

seroundtable.com
Google is testing displaying related to recent searches in your autosuggestion or autocomplete search suggestions. This seems like a more personalized form of Google suggestion autocompletes then what is trending or what most people are […]

Google is testing displaying related to recent searches in your autosuggestion or autocomplete search suggestions. This seems like a more personalized form of Google suggestion autocompletes then what is trending or what most people are searching for.

SEO

Google My Business Adds An Online Operating Hours Feature

localu.org
Looks like Goole is rolling out an Online Operating Hours feature in GMB under more hours section. Although this originally appears as a solution for businesses that answer phones after hours (when their physical location […]

Looks like Goole is rolling out an Online Operating Hours feature in GMB under more hours section.

Although this originally appears as a solution for businesses that answer phones after hours (when their physical location is closed), it’s important to note that these hours don’t change the fact that your business will still appear as closed in the search results unless you update your main set of hours.

SEO

YouTube Will Stop Emailing Subscribers About New Videos next Week

9to5google.com
On Thursday, August 13, new YouTube video email notifications — for those subscribed to them — are going away. This covers new uploads, livestreams, and premieres. The primary and only alert method going forward will […]

On Thursday, August 13, new YouTube video email notifications — for those subscribed to them — are going away. This covers new uploads, livestreams, and premieres. The primary and only alert method going forward will be Android, iOS, and web notifications.

The rationale for YouTube is how “less than 0.1% of these emails are opened.” Messages about your “account, mandatory service announcements, etc.” remain, with Google hoping that the broader change today will help “you more easily spot and pay attention to the important emails.”

Social Media

Facebook Adds Sponsored Post Options for Public Groups With Over 1000 Members

adweek.com
Facebook extended access to its  Branded Content tag to administrators of public groups. The branded content tag now enables admins of only public Facebook groups to publish content in partnership with or on behalf of […]

Facebook extended access to its  Branded Content tag to administrators of public groups. The branded content tag now enables admins of only public Facebook groups to publish content in partnership with or on behalf of brand advertisers and include a paid partnership label in the interest of transparency.

The new sponsored posts will include a Paid Partnership label to signify it’s a sponsored post. The option will only be made available for public groups with over 1,000 members, and your group will need to adhere to Facebook’s Monetization Eligibility Standards.

 

Social Media