Saijo George

Curated by Saijo George

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Digital Marketing News on 14 January 2022 Today's digital marketing roundup includes news that an Austrian website’s use of Google Analytics found to breach GDPR, Google Tests a Carousels for Things to do, Airports, Transit Stops and more in SERPs and more.

tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.

Google Tests a Carousels for Things to do, Airports, Transit Stops and more in SERPs

twitter.com
Looks like a new test where you get a Carousel under the label Location for searches that trigger a location panel for a business.

Looks like a new test where you get a Carousel under the label Location for searches that trigger a location panel for a business.

SEO

YouTube’s Testing A Feature That Auto-Downloads 20 Recommended Videos Per Week

tubefilter.com
YouTube is considering carrying a popular YouTube Music feature over to the main app. The latest addition to the platform’s youtube.com/new hub, where it lets Premium members sign up to test experimental features, is “smart downloads.” This feature detects when users are […]

YouTube is considering carrying a popular YouTube Music feature over to the main app.

The latest addition to the platform’s youtube.com/new hub, where it lets Premium members sign up to test experimental features, is “smart downloads.”

This feature detects when users are connected to wi-fi and uses that connection to download up to 20 recommended videos per week to their device. The idea is to create a kind of automatic backup so users will still have content to watch if they happen to lose internet and/or cell service.

Social Media

UK class action lodged against Meta seeks $3.1B for breach of competition law

techcrunch.com
A competition legal expert, backed by a powerful litigation fund, is set to mount a multibillion-dollar class action suit against Facebook/Meta for breach of competition law on the basis that it abused its dominance of […]

A competition legal expert, backed by a powerful litigation fund, is set to mount a multibillion-dollar class action suit against Facebook/Meta for breach of competition law on the basis that it abused its dominance of social networking in the U.K. for several years. If successful, the action would see Facebook having to pay $3.1 billion (£2.3 billion) in damages to Facebook U.K. users.

The class action lawsuit was lodged against Meta, Facebook’s parent company, yesterday with the U.K.’s Competition Appeal Tribunal in London.

The unusual approach claims Facebook should pay its 44 million U.K. users compensation for the exploitation of their data between 2015 and 2019.

Social Media
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The IndexNow protocol can now immediately share data between search engines

blogs.bing.com
The IndexNow protocol ensures that all URLs submitted by webmasters to any IndexNow-enabled search engine immediately get submitted to all other similar search engines like Yandex. Google does not support this initiative for now.

The IndexNow protocol ensures that all URLs submitted by webmasters to any IndexNow-enabled search engine immediately get submitted to all other similar search engines like Yandex. Google does not support this initiative for now.

SEO
No Media

Google Local Search Results Tests Group Carousels based on Interests and More

seroundtable.com
Some users are seeing examples of Google grouping local results with carousels. In the case of restaurants, you see things like Group Friendly dining Best Dinner Best dinner with kids etc From the look of […]

Some users are seeing examples of Google grouping local results with carousels. In the case of restaurants, you see things like

  • Group Friendly dining
  • Best Dinner
  • Best dinner with kids
  • etc

From the look of it, it’s not for general queries but can also show up for branded searches.

SEO

How Grammarly Built A $13B+ Brand Targeting Simple Typos

foundationinc.co
Grammarly has built an impressive $35M+ content moat based partly on the simple fact users forget and will rely on Google instead of their own brains. Entire marketing strategies are built on the premise that […]

Grammarly has built an impressive $35M+ content moat based partly on the simple fact users forget and will rely on Google instead of their own brains. Entire marketing strategies are built on the premise that we are going to forget something we just read. And they are beating out entrenched companies like Merriam-Webster and Dictionary.com on their way to a $13B valuation.

SEO

Content Audit Tips using Google Search Console and Google Sheets

linkedin.com
Some tips on how to take an axe to non-performing content on your site using Google Search Console and Google Sheets.

Some tips on how to take an axe to non-performing content on your site using Google Search Console and Google Sheets.

Tips and Tricks

Twitter Rolls Out Spaces Recording for All Users

socialmediatoday.com
Good news for Twitter Spaces broadcasters – today, Twitter has announced that all Spaces hosts can now record their chats, on both iOS and Android devices. The functionality provides additional value for your Spaces content, which […]

Good news for Twitter Spaces broadcasters – today, Twitter has announced that all Spaces hosts can now record their chats, on both iOS and Android devices. The functionality provides additional value for your Spaces content, which can now be re-shared to generate more interest, while it will also facilitate broader re-purposing considerations.

Social Media

Meta Outlines Policy Requirements for Businesses Looking to Advertise and Sell on its Platforms

socialmediatoday.com
As it seeks to expand its push into online shopping, Meta has shared a reminder of its various eCommerce and shopping policies, which apply to all businesses and individuals that are looking to sell products and […]

As it seeks to expand its push into online shopping, Meta has shared a reminder of its various eCommerce and shopping policies, which apply to all businesses and individuals that are looking to sell products and services in its apps, either through Facebook and Instagram Shops, via Facebook Pages or IG profiles, or on Facebook Marketplace.

Social Media

Facebook And Twitter Groups Found Still Offering Fake Amazon Reviews

forbes.com
Facebook is failing to tackle fake review ‘factories’ with hundreds of thousands of members, according to a new report. Consumer group Which? says the groups are offering refunds for Amazon products in exchange for five-star […]

Facebook is failing to tackle fake review ‘factories’ with hundreds of thousands of members, according to a new report.

Consumer group Which? says the groups are offering refunds for Amazon products in exchange for five-star reviews, against Amazon’s terms and conditions.

It uncovered 18 Facebook groups with a total of more than 200,000 members, some dating as far back as 2011 and 2014 – despite Facebook’s repeated pledges to the UK’s Competition and Markets Authority (CMA) that it would crack down on this type of activity on its platform.

Within minutes of joining the Facebook groups, researchers were offered hundreds of free Amazon items, from dog beds to web cams, in exchange for five-star reviews.

General
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Pinterest Now Has A New Highlights Feature To Display You Pin Ideas

twitter.com
Looks like there is a new way to showcase your pin ideas in the app.

Looks like there is a new way to showcase your pin ideas in the app.

Social Media

Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys

socialmediatoday.com
While Pinterest’s audience is predominantly female, male usage has been steadily growing, with the platform now reaching some 27% of US men aged 25 to 54. Today, Pinterest has published some new insights into male Pinner usage, […]

While Pinterest’s audience is predominantly female, male usage has been steadily growing, with the platform now reaching some 27% of US men aged 25 to 54. Today, Pinterest has published some new insights into male Pinner usage, and how men vary in their use of the app versus other users, in order to help marketers better plan and strategize their male Pinner outreach.

 

Social Media
No Media

How To Use Python For IndexNow API Bulk Indexing & Automation

searchenginejournal.com
IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API. Using Python for […]

IndexNow is a protocol developed by Microsoft Bing and adopted by Yandex that enables webmasters and SEO pros to easily notify search engines when a webpage has been updated via an API.

Using Python for automating URL submission to the IndexNow API or making an API request to the IndexNow API for bulk URL indexing can make managing IndexNow more efficient for you.

In this tutorial, you’ll learn how to do just that, with step-by-step instructions for using the IndexNow API to submit URLs to Microsoft Bing in bulk with Python.

SEO

Austrian website’s use of Google Analytics found to breach GDPR

techcrunch.com
A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe. The decision raises […]

A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe.

The decision raises a big red flag over routine use of tools that require transferring Europeans’ personal data to the US for processing — with the watchdog finding that IP address and identifiers in cookie data are the personal data of site visitors, meaning these transfers fall under the purview of EU data protection law.

In this specific case, an IP address “anonymization” function had not been properly implemented on the website. But, regardless of that technical wrinkle, the regulator found IP address data to be personal data given the potential for it to be combined — like a “puzzle piece” — with other digital data to identify a visitor.

Consequently the Austrian DPA found that the website in question — a health focused site called netdoktor.at, which had been exporting visitors’ data to the US as a result of implementing Google Analytics — had violated Chapter V of the EU’s General Data Protection Regulation (GDPR), which deals with data transfers out of the bloc.

General
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