Snapchat is looking to provide more guidance for brands seeking to maximize their Snap ad performance with a new element called ‘Campaign Lab‘, available within Snap Ads Manager, which will enable marketers to run split tests, view full results, and get recommendations on next steps.

As you can see here, the new Campaign Lab provides access to all of Snapchat’s various split testing options and tools, with separate screens for testing and results.

Campaign Lab is available in Snap Ads Manager from today.

Did you hear that Clinique is advertising on TikTok? Did you know that brands are using AI to quantify the value of sponsoring professional athletes?

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Google is adding a dedicated data visualization for each campaign that spans across channels and has a frequency goal set at the campaign level. The visualization shows how much reach was gained due to effective frequency management at the campaign level. Display & Video 360 uses log data to automatically compare the reach obtained by a cross-channel campaign against the reach that you would have obtained with separate campaigns, each containing a single channel and its own frequency goal.

Display & Video 360 will now calculate for you the extra reach you get for each Programmatic Guaranteed deal using Display & Video 360’s frequency management solutions. This new metric will help you get a better understanding of how Programmatic Guaranteed deals contribute to the incremental reach you get from applying frequency management across media.

To help you gather and manage user consent for GDPR and opt-out requests for CCPA, Google has launched new consent management features directly in AdSense Auto ads.

AdSense’s consent management solution is integrated with the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) v2.1, which standardizes the process and offers common language for gathering consent under the GDPR and ePrivacy Directive. When an EEA or U.K. user visits your site from those regions, your GDPR consent message will display to give them options to manage their data, and their choices will be automatically respected by AdSense and communicated to your advertising partners.

The consent management solutions in AdSense are simple for publishers to use. As they’re already integrated into AdSense Auto ads, simply edit your site’s Auto ads settings, click “More features” and then turn on your consent messages.

In the coming weeks Google will be launching Audience Explorer for partners using Google Ad Manager’s Audience Solutions — a suite of premium features that enable publishers to ingest, build, activate and now analyze first-party audience segments within the platform.

Audience Explorer was built to help publishers better understand and activate their first-party audience data. Without needing advanced tools or technical capabilities, publishers will be able to analyze their audience segments, develop enhanced narratives about their data and optimize their monetization strategies for both reservation and Programmatic Direct deals.

This article discusses techniques for optimizing tags and tag managers for performance and Web Vitals. The article talks about why some scripts that relate to things like cookie notices, hero images, etc should not be loaded using tag managers. How to load your tag manager at an appropriate time and more.

In a new feature pilot, Google displays available sales inventory on dealership Business Profiles. Customers can then search, filter, and learn more about your cars for sale, which may direct customers to your dealership. If you’re a dealer, or a partner who works with dealers, and are interested in this feature, fill out the interest form.

Partners who sign up for the pilot can manage the functionality directly on Google Search. To update sales inventory, click Edit Profile  > Cars for Sale. You can choose if you want to display cars for sale and select preferred data providers.

In the latest Search Off the Record podcast, Gary Illyes from Google spoke about how Google Universal Search works and more importantly, how Google decides which vertical search feature to rank in what position in the main search results.

Gary Illyes explained why sometimes featured snippets show up at the top, or maybe news articles, or images, videos and so forth. In short, each of these vertical indexes bids for its position within the main web results. And how does Google decide to show images versus news versus videos? Illyes said that Google sees what users click on and if, for a specific query, more users click on more images, Google knows users want to see the images carousel instead of a news carousel.

One caveat: This does not mean Google ranks specific and individual documents, images, web results, etc. based on click data. However, which universal element Google may show in the web results, can be influenced by clicks. So, Google does not use click data to rank a specific image or a specific video or a specific web page, but it can use click data to, for example, show the image carousel box here or there on the web results page.

Instagram might be working on a feature that allows users to add a sensitive content warning screen to posts. 

NOTE: The feature was likely discovered by reverse-engineering the app to find hidden features and security vulnerabilities, so while it’s possible this may come up as a feature in the future, there is no guarantee that it will.

It’s hard to keep track of everything going on on big websites/lots of websites. You can use tools like these for SEO alerts or you can manage the key things in a Google Sheet. It will check if the values for those fields are the ones you have set when you run the script from the change detection tab.

The idea behind Cloudflare Crawler Hints is to automatically notify search engine crawlers about website changes, so Googlebot & others only have to re-crawl URLs that have changed (to save crawl resources) and reduce their environmental impact.

See how a site that only serves cloaked pages with scraped content was ranking so well on Google search in Norway. Rankings may be short-lived but these strategies still work on Google.