Saijo George

Curated by Saijo George

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Digital Marketing News on 03 December 2021 Today's digital marketing roundup includes news that Microsoft is launching LinkedIn in Hindi, Bing Starts To Offer store stock, reviews and more for local store searches and more.

tl;dr Marketing is my favorite SEO newsletter. No fluff just thoughtfully curated content. Absolutely love that many articles are backed up by data.Hell, I would even pay for that newsletter. Thanks for your work, Saijo.

Google Search for doctors can now tell you if they accepts your insurance and if they speak your language (US Only)

blog.google
Google is rolling out a few updates to Google Search to help users find doctors and healthcare providers that are right for them. These updates include being able to see if a doctor or healthcare provider accepts your […]

Google is rolling out a few updates to Google Search to help users find doctors and healthcare providers that are right for them. These updates include being able to see if a doctor or healthcare provider accepts your insurance and if they speak your language.

Google Search can now show you which insurance networks the doctor or healthcare provider might accept. Plus, on the mobile search results, Google will let you filter providers by the insurance plans accepted.

Healthcare providers and doctors can also edit their Google Business Profile listing to define the languages spoken at their offices. Google said patients “want to be able to communicate clearly in their language of choice.” Google says there are over a dozen languages represented, including Spanish and American Sign Language.

SEO

Looking To Land A New Marketing Job?

magic.sparkloop.app
Looking to land a new marketing job? Learn to stand out and get 10X more interviews by joining The Daily Job Hunt, an email with daily hype and no-BS advice. The DJH is great for […]
Looking to land a new marketing job? Learn to stand out and get 10X more interviews by joining The Daily Job Hunt, an email with daily hype and no-BS advice. The DJH is great for both active job seekers and anyone looking for a spark to start their day. Members also get exclusive access to tools like a custom video pitch builder, career crash course, and more.

Sign up for free with this 1-click link. You won’t regret it.

Sponsor

Bing Starts To Offer store stock, reviews and more for local store searches

blogs.bing.com
By searching for new table lamps on Bing Maps, results show store stock, expanded views of products at the stores, and even include store reviews. With broader topics, Bing search helps focus your choices and […]

By searching for new table lamps on Bing Maps, results show store stock, expanded views of products at the stores, and even include store reviews.

With broader topics, Bing search helps focus your choices and narrow down “nearby” suggestions. Searching for gift baskets on Bing Maps, you’ll have the same option to narrow the search. Results also provide product options nearby and store reviews, so shoppers can buy with a high level of certainty that what they need will be there when they need it. All these features help make shopping trips convenient and successful, turning searching shoppers into loyal customers.

I am assuming all this is fed from Microsoft Merchant Center.

SEO

Facebook is making two-factor mandatory for high-risk accounts

twitter.com
Facebook, a recently added subsidiary of Meta, said it will make two-factor authentication (2FA) mandatory for high-risk accounts likely to be targeted by malicious hackers. The move is part of a major expansion of Facebook Protect, the social […]

Facebook, a recently added subsidiary of Meta, said it will make two-factor authentication (2FA) mandatory for high-risk accounts likely to be targeted by malicious hackers.

The move is part of a major expansion of Facebook Protect, the social networking giant’s enhanced security program that’s intended to protect the accounts of people who may be at particular risk, like human rights defenders, journalists and government officials. The initiative helps these accounts adopt stronger security protections by simplifying security features — including 2FA — and providing additional security protections for accounts and Pages, including monitoring for potential hacking threats.

Facebook says it wants this feature to be used by all high-risk accounts, and is making it compulsory.

This means if a user identified by Facebook as high-risk does not enable 2FA once a set period has expired, they won’t be able to access their accounts. The company said users won’t permanently lose access to their accounts, but will need to enable 2FA in order to regain access.

Social Media
No Media

LinkedIn Announces New, Privacy-Friendly Approaches to Data Collection and Ad Targeting

socialmediatoday.com
LinkedIn’s looking to address data privacy with the implementation of various new processes, including a new ‘Group Identity’ targeting option, which will utilize its own first-party data, as entered on user profiles, to categorize audiences […]

LinkedIn’s looking to address data privacy with the implementation of various new processes, including a new ‘Group Identity’ targeting option, which will utilize its own first-party data, as entered on user profiles, to categorize audiences into more segments.

Social Media
No Media

How to Track Calls on your Website from the Google Business Profile

sterlingsky.ca
The post covers things like Basic call tracking setup Tracking on-site Google Business Listing phone calls Using UTM parameters And more…

The post covers things like

  • Basic call tracking setup
  • Tracking on-site Google Business Listing phone calls
  • Using UTM parameters
  • And more…
SEO

Google Business Profiles Bugs and Fixes – December 2021

localu.org
Google Business Profiles (GBP) are meant to help businesses make money and gain exposure. When GBP breaks, it can have costly effects on businesses. 5 major issues are plaguing GPB at the moment. You will […]

Google Business Profiles (GBP) are meant to help businesses make money and gain exposure. When GBP breaks, it can have costly effects on businesses. 5 major issues are plaguing GPB at the moment. You will either need to wait for Google the fix the issue while you slowly go out of business or take matters into your own hands if you can’t afford to wait.

SEO
No Media

Facebook Auto-suggests Optimum Times To Schedule New Posts Or Stories

twitter.com
Looks like Facebook can now auto-suggests optimum times to schedule new posts or stories.

Looks like Facebook can now auto-suggests optimum times to schedule new posts or stories.

Social Media

Filter by ad category in the Ad review center

support.google.com
Google has added a new “General ad category” filter in the Ad review center. This new filter makes it easier for you to find ads from general categories and subcategories in the Ad review center. […]

Google has added a new “General ad category” filter in the Ad review center. This new filter makes it easier for you to find ads from general categories and subcategories in the Ad review center. You might want to use the new filter if you’re concerned about ads from a specific category appearing on your site. Learn more about how to find ads in the Ad review center.

Paid Media
No Media

PrestaShop merchants can now display their products on Google

blog.google
Starting today, “PrestaShop Marketing with Google,” a new add-on to the PrestaShop Essentials suite, is available in France and in countries where Shopping campaigns are available, allowing 300,000 PrestaShop merchants to feature their products across Google in […]

Starting today, “PrestaShop Marketing with Google,” a new add-on to the PrestaShop Essentials suite, is available in France and in countries where Shopping campaigns are available, allowing 300,000 PrestaShop merchants to feature their products across Google in just a few clicks. This collaboration with PrestaShop will enable their merchants to become discoverable by millions of people across Search, the Shopping tab, Image Search and YouTube.

SEO
No Media

Microsoft is launching LinkedIn in Hindi

blog.linkedin.com
Microsoft is launching LinkedIn in Hindi — the first Indian regional language on LinkedIn to support the vast Hindi-speaking community (more than 600 million) worldwide. With 82 million LinkedIn members, India is their second largest […]

Microsoft is launching LinkedIn in Hindi — the first Indian regional language on LinkedIn to support the vast Hindi-speaking community (more than 600 million) worldwide. With 82 million LinkedIn members, India is their second largest market.

You will now be able to create your LinkedIn profile in Hindi, making it easier for other Hindi-speaking members and recruiters to find you for relevant opportunities.

With the addition of Hindi, LinkedIn now supports 25 languages globally.

LinkedIn members who have been using the site in English can switch their language settings to Hindi, by following the steps in the Help Centre links below.

Visit the LinkedIn Help Centre to learn how you can view LinkedIn in Hindichoose Hindi as the primary language on your profilecreate or delete a profile in another language, and edit your secondary language profile.

Social Media

Instagram is testing a reply with a video on Reels

twitter.com
Instagram is testing a reply with a video thingy like TikTok on reels.

Instagram is testing a reply with a video thingy like TikTok on reels.

Social Media