Google Search is testing a new expanded menu for the Google Business Profile tool in Google Web Search. This allows you to click an arrow down to expand the options to edit your business profile directly in the desktop Google Search interface.

Antoine Eripret, shares some tips and python scripts to perform SEO redirects at scale. He shares two methods, one using use semantic proximity and the other using Fuzzy matching.

Google said the URLs or items in the Search Console report are no longer grouped at the top level by three or more status categories, i.e. Valid, Warning, and Error. Now they are grouped or classified into two more broad statuses that reflect whether those URLs or items are invalid or not. Google said invalid means that there is a report-specific critical issue in the page or item, and not invalid means that the item might still contain warnings, but has no critical issues.

In this example, Google is even linking to a YouTube review of the product that comes directly from the brand.

Google seems to be testing a new search box and feature titled “perspectives.” They show multiple results in a Featured Snippet answer for a query this giving the searcher multiple perspectives.

Some tips on how to score a knowledge panel for your name or brand.

Looks like Google is testing a new look From Sources Across The Web SERP Feature that you can expand to show more results.

When a test was performed by SearchPilot where they added the ‘Estimated read time’ of some blog post pages to their meta descriptions. Tt showed that there was no detectable impact on organic traffic to these pages.

Danny Sullivan of Google said on Twitter that he believes that sites that require age verification would not surface in Google Discover.