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Web Stories
Square tweeted Wednesday that its corporate name would become Block to encompass its varied brands from payment processing service Square, to music streaming app Tidal, to an emerging bitcoin business now called Spiral.
Square follows in the footsteps of both Facebook and Google, which changed their corporate names to Meta and Alphabet, respectively. The name changes are a way to better represent all the company’s businesses — or critics say a way to distance themselves from regulatory scrutiny — but none of them have so far gained much traction with consumers, who stick to the familiar, old names.
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