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thursday 16 September 2021 Web Stories2021-09-16
Beginning this month, Google Ads will combine standard Display campaigns and Smart Display campaigns into a single option, the company announced on Wednesday. In addition, Google Ads will also be introducing optimized targeting to Display campaigns.
Along with this change, Google Ads will also introduce optimized targeting, which treats audience settings as signals to find audience segments that may improve campaign performance, to Display campaigns. Previously, this option was only available on Smart Display campaigns.
Check out the post for full info.
n mid November, 2021, Google will update its political content policy to include an election ads policy for Brazil. This will include the following changes:
All advertisers running election ads in Brazil must be verified by Google. Verification to run election ads in Brazil will be available beginning today. Information about verification requirements can be found here.
Election ads in Brazil are ads that feature any of the following:
- A political party, current elected officeholder, or candidate for President, Vice President, the Federal Senate, or the Chamber of Deputies.