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friday 15 Jan 2021 ⚡Web Stories

Google Is Adding Restrictions on Certain Combinations of Conversion Columns in AdWords API and Google Ads Scripts Reports

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Google is introducing restrictions on certain combinations of conversion columns in AdWords API and Google Ads scripts reports. If your reporting queries include these column combinations, you need to fix your queries before Feb 15, 2021. Restricted conversion columns: ConversionAdjustment […]

Google is introducing restrictions on certain combinations of conversion columns in AdWords API and Google Ads scripts reports. If your reporting queries include these column combinations, you need to fix your queries before Feb 15, 2021.

Restricted conversion columns:

  • ConversionAdjustment
  • ConversionAdjustmentLagBucket
  • ConversionAttributionEventType
  • ConversionCategoryName
  • ConversionLagBucket
  • ConversionTrackerId
  • ConversionTypeName

Metrics columns:

  • AllConversionRate
  • ConversionRate
  • CostPerAllConversion
  • CostPerConversion
  • CostPerCurrentModelAttributedConversion

Starting the week of Feb 15, 2021, you will receive a ReportDefinitionError.INVALID_FIELD_NAME_FOR_REPORT error if your AdWords API report request contains columns from both of the restricted column sets listed above. Similarly, calls to the AdsApp.report method in Google Ads scripts will fail for queries with these restricted column combinations.

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