Google is rolling out two new features to the Google Ads mobile app to help you monitor and improve performance in real time.

account updates with custom notifications – you can now set up custom notifications. This makes it easy for you to get real time notifications about the performance and status changes you care about.

performance insights – you’ll receive a real-time notification if there’s a significant performance change, and an explanation describing why the change occurred. You may also see a recommendation to help you resolve the issue.

In the European Union and Switzerland, you may be required by local law to display unit pricing information for applicable products. For example, if you sell perfume in this region, it is required to provide the price per 10 milliliters in your ad or listing. Beginning in March 2021, we will show “Missing potentially required value” warnings when the unit_pricing_measure attribute is missing for products for which you may be required to display the price per unit. If a required attribute is omitted, your product(s) may be legally liable for non-compliance with applicable law.

If you receive this warning, either provide the missing attribute with a valid value or verify that your product is compliant without the attribute.