Google is releasing an update to the Display & Video 360 API v1 which includes the following features:

• Advertiser targeting capabilities that allow you to add or remove channel, digital content label, and sensitive category targeting options for an advertiser. These targeting changes are then applied to all current and future campaigns.
• Targetable entity management that allows you to create and update Inventory Source Groups, Negative Keyword Lists, and Location Lists. Channels can now be updated as well, but not created.
• A new Creative entity field lineItemIds which is output only and lists the line items the creative is currently associated with. The Creatives service list method now supports this field in its filter parameter.

More detailed information about this update can be found on the Display & Video 360 API release notes page.

Explanations is a BETA feature in Google Ads that give you insights into large changes in your Google Ads account performance. When you see a significant fluctuation in performance for a Search campaign or ad group, explanations help you quickly find out why it happened.

With explanations, you can view the reason for any change in clicks, impressions, cost and conversions in a single click. This makes it easy for you to spend more time focusing on optimization and less time investigating performance issues.

Before you get started with explanations, keep the following in mind:

• Explanations are currently available for manual CPC or eCPC Search campaigns
• Explanations can compare two time periods of equal length within the last 90 days
• Explanations may only show for campaigns with significant performance changes

By refining keywords, you can group together ideas based on the attributes of your product or service–like color, size, and more.

For example, let’s say that you’re looking for keywords related to “dry skin.” In the past, you would’ve had to sort through thousands of keyword ideas.

Now, you can filter attributes to include or remove keyword ideas related to dry skin, such as ‘face cream for dry skin’, ‘face lotion for dry skin’ and ‘best winter face cream’.

This looks like a great addition to Google Keyword Planner, it can work well as a content ideas generation tool as well. Can’t wait to try this out. Hopefully, it’s not a limited beta.