Get the latest breaking news and trends about paid media with our newsletter. Stay updated on what is new in the world of PPC ads, Google Ads, Bing Ads and more and outrank your competition.
Get daily dose of marketing news in quick TL;DR style.
As an agency director, staying on the pulse of changes in the digital landscape is fundamental to our success. Unlike traditional industries, we can't rely on the methods that worked for us in the past as the pace of change and transformation in digital dictates constant investment in education. Saijo and the tl;dr feed/newsletter is an invaluable source to anyone in digital as it constantly provides value and keeps busy digital talent reliably up-to-date. Make reading it a weekly habit and you'll understand why tl;dr marketing is your secret weapon in digital and why you should consider Saijo a good friend to have in your network.
Nick Montagu Director alphawhale
Web Stories
Google is bringing optimization score to Video action campaigns. Optimization score surfaces personalized recommendations to help maximize your campaign performance across Search, Display, Shopping, and now Video.
Similar to other campaign types, your optimization score will range from 0% to 100%, with 100% meaning your campaign is set to perform at its full potential. They have also added recommendations for Video action campaigns that help you follow the best practices that drive the most impact.
To start using optimization score, visit the Recommendations page and check out this best practices guide.
Related video extensions are now globally available to all advertisers who use Google Ads. With related video extensions, you can show a list of 2 to 5 related videos below your video ad on the YouTube mobile app.
Related video extensions extend your message beyond your primary video ad, keeping viewers engaged with your creatives (including other videos on your YouTube channel).
Learn how to implement related video extensions here.