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29 Sep 2020
Web Stories
Microsoft Advertising Partners with IAS to Bring Brand Safety Protection for Advertisers
about.ads.microsoft.comIn native, display and social advertising, an ad appearing next to inappropriate content can seriously damage consumer’s trust. To help advertisers achieve their advertising goals while implementing the right guardrails to protect their brand, Microsoft Advertising is partnering with Integral Ad Science(IAS), to offer an additional layer of brand safety protection on the Microsoft Audience Network.
Fueled by IAS’s predictive and real-time data, an additional layer of platform-wide protection has been automatically applied across the Microsoft Audience Network to help advertisers uphold their brand safety standards at no additional cost. Through this pre-bid integration, only validated inventory from IAS will be served on their network.