Google’s Area 120 Launches Shoploop a Video Shopping Platform
https://blog.googleShoploop is a video shopping platform for discovering, evaluating and buying products, all in one place.
All Shoploop videos are shorter than 90 seconds and help you discover new products in an entertaining way, Shoploop helps you get product reviews from real people who are knowledgeable about the products in a particular area. Once you find a product that interests you, you can either save the product to buy it later or click straight to the merchant’s website to complete the purchase.
Currently, they are focused on content creators, publishers and online store owners in the beauty industry in categories such as makeup, skincare, hair and nails. Their goal is to provide creators a platform where they can review and recommend products and help others shop directly from their videos. If you are a content creator or a store owner in any of these product areas, you can apply through their website to be an exclusive Shoploop creator.