Find High Intent Keywords for Local Business Using this Simple Hack

If you use UTMs on your GMB links, you can filter in Google Search Cole by page contains UTM & query ‘does not contain brand name’ and then look at a list of queries that are likely generating “Justifications” in GSC.

These Justifications usually show a strong purchase intent – they are *local* searchers who want a *very specific* product or service and are likely to visit your business.