Saijo George

Curated by Saijo George

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wednesday15 Sep 2021

Find High Intent Keywords for Local Business Using this Simple Hack

If you use UTMs on your GMB links, you can filter in Google Search Cole by page contains UTM & query ‘does not contain brand name’ and then look at a list of queries that are likely generating “Justifications” in GSC.

These Justifications usually show a strong purchase intent – they are *local* searchers who want a *very specific* product or service and are likely to visit your business.

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