YouTube’s About To Get A Lot More Shoppable As It Assembles New Team for Shopping Hub
https://www.tubefilter.comYouTube has announced the creator lineup for its first live shopping event next week, as it lays out a larger vision for on-platform shopping, which is being shaped by new global managing director for YouTube Shopping Bridget Dolan.
Going forward, the company is assembling a Shopping team that is focused around three main pillars, Dolan says: making all video shoppable whenever possible, taking live to the next level in terms of production value, and getting relevant video recommendations within shoppable video.
“We internally talk about it as shop-a-tainment,” Dolan says. “How do we help people shop — but really add that entertainment value that that these YouTube creators are so great at producing day in and day out.”
Another part of the plan, which will debut during the holiday event, is YouTube.com/Shopping. The new landing page — not unlike the dedicated page that YouTube operates for fashion content — will host the event, and then eventually come to serve as a discovery hub for all shoppable video going forward.
Building the /Shopping destination is part of the company’s next-year roadmap, Dolan said.
