YouTube Tests New Clap Feature That Lets Fans Donate to Creators

Clapping is the latest idea YouTube is testing in certain territories. Officially referred to as “viewer applause,” the feature allows people to purchase a clapping animation that appears over the video they’re choosing to support. Viewer applause is only available in a beta format right now (on desktop in Australia, Brazil, India, Japan, Korea, Mexico, New Zealand, and the United States), meaning that creators have to be invited by YouTube to test the product. YouTube plans to takes 30 per cent of donations made through clapping. More info in this video.