Saijo George

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thursday5 May 2022

YouTube Plans Live Shopping Bet as Ad Revenue Growth Slows

https://www.hollywoodreporter.com

YouTube executives are placing a “big bet” on live shopping and other commerce integrations with creators as the video streaming platform has seen slower ad revenue growth in recent months.

“Multi commerce is one of the things that we’ve been taking some time to figure out the way to match because … YouTube is already a huge part of offline commerce,” YouTube’s vp Americas, Tara Walpert Levy, told The Hollywood Reporter from Google’s offices in Chelsea. “There are thousands of creators who are already experimenting with much more regular VOD-driven shopping, so stay tuned on that. That’s a big bet for us, and we’re excited about it.”

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