Saijo George

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wednesday5 Jan 2022

WhatsApp Testing search for nearby businesses, right within the app

WhatsApp is rolling out a feature to let users search for nearby businesses, right within the app. The feature, when it becomes fully mainstream, will help the messaging platform to make an impact in one area where it has not made much headway – business & commerce segment.

According to WABetainfo, WhatsApp had made available a nifty business directory to users in Sao Paulo a couple of months back. And the new search option for nearby businesses is an extension of that. “When you search for something within WhatsApp, there will be a new section called “Businesses Nearby”: when you select the category, the results of business accounts will be filtered based on your choice,” the report said.

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