TikTok partners with Hootsuite, Sprinklr, Emplifi and more to to schedule and publish content on TikTok

TikTok is extending its Marketing Partner Program to add new content marketing partners, the company told TechCrunch. The expansion will allow marketers to manage their TikTok accounts without leaving their third-party content marketing platforms. The short-form video app is partnering with Sprout Social, Hootsuite, Sprinklr, Emplifi, Dash Hudson, Khoros, Brandwatch and Later for the initial launch.

TikTok says marketers will now be able to manage and optimize their content campaigns directly through these third-party platforms. Through this integration, brands using these partners’ platforms will be able to schedule and publish content on TikTok, while also managing cross-platform content.