TikTok Launches Lead Generation Ads
https://www.socialmediatoday.comTikTok is looking to help advertisers gain more direct insight on potential customers via a new Lead Generation ad option, which will enable brands to capture user data direct from their in-stream ads.
As you can see here, Lead Generation ads on TikTok include a CTA which leads users into the form process.
TikTok’s Lead Generation ads are now available to all businesses globally – you can learn more about the option here.
