TikTok adds creator monetization features, including tips and video gifts

TikTok is today introducing new ways for its creators to make money from their content. While already, the short-form video platform allowed creators to accept virtual gifts from fans during TikTok LIVE videos, a set of new features will allow creators to accept payments and gifts when they’re not livestreaming through the addition of Tips and Video Gifts. These features are rolling out alongside a new “Creator Next” portal, which organizes all TikTok’s monetization opportunities in one place.

The company is additionally expanding access to its Creator Marketplace, launched in 2019, which helps brands connect with creators for sponsored content and recommendation videos. Now, TikTok creators with at least 10,000 followers will be able to sign up for the TikTok Creator Marketplace to collaborate with brands on various opportunities