Snapchat Uses AR Technology To Create Virtual Holiday Stores For Brands

Snapchat will host a virtual holiday market on Black Friday that utilizes its augmented reality technology to help shoppers browse products.

The camera company will feature six shopping experiences from Amazon Prime Video, Coca-Cola, Hollister, Under Armour, Verizon, and Walmart. Each brand will have a dedicated, custom-built, virtual store within the holiday market, where Snapchat users will be able to browse products and holiday deals using Snap’s AR technology. Shoppers will be able to complete purchases in-app.