Snapchat Publishes New Report on Rising AR Adoption Trends

AR is set to become a much bigger focus in the coming years, with the big tech companies investing big in AR tools, and new devices like AR wearables set to hit the consumer market in the near future. To get a better understanding of the potential for AR, Snapchat recently teamed with Deloitte Digital to interview over 15,000 consumers across 15 nations, in order to measure the top consumer AR trends, and what they might mean for the future of gaming, shopping, communication, media and entertainment, and more.

You can read Snapchat’s full ‘Consumer AR Global Report 2021’ here, here are some key highlights:

• based on current adoption trends, is set to become hugely influential over the next few years.
• AR is already influencing people’s shopping process, with more than 100 million people currently shopping through the use of AR-enabled processes.
• Snap’s research also shows that more consumers are now finding value in AR as an assurance and demonstration tool.