Snapchat Adds New Birthday Reminder Element to Help Facilitate Engagement

Snapchat has added a new way to remember friends’ birthdays, and share celebration within the app, with a new ‘Birthdays Mini’ reminder tool.

As you can see here, Snap’s latest Mini – which are essentially micro-versions of full apps, built within Snapchat – provides an overview of friends’ birthdays, and access to special celebratory features, like AR Lenses, to help mark the occasion.