Signal Tries to Run the Most Honest Facebook Ad Campaign Ever, Immediately Gets Banned

A series of Instagram ads run by the privacy-positive platform Signal got the messaging app booted from the former’s ad platform, according to a blog post Signal published on Tuesday. The ads were meant to show users the bevy of data that Instagram and its parent company Facebook collects on users, by… targeting those users using Instagram’s own adtech tools.

The actual idea behind the ad campaign is pretty simple. Because Instagram and Facebook share the same ad platform, any data that gets hoovered up while you’re scrolling your Insta or Facebook feeds gets fed into the same cesspool of data, which can be used to target you on either platform later.

Based on this kind of minute data, Signal was able to create some super-targeted ads that were branded with the exact targeting specs that Signal used. If an ad was targeted towards K-pop fans, the ad said so. If the ad was targeted towards a single person, the ad said so. And if the ad was targeted towards London-based divorcees with degrees in art history, the ad said so.

Apparently, Facebook wasn’t a fan of this sort of transparency into its system. Signal’s blog post explains that the ad account used to run these ads was shut down before many of these ads could reach their target audiences.