Reddit Launches Ad Placement Tool Enabling Brands To Buy Top Comments

Reddit is looking to connect advertisers to consumers while they are engaged in conversations with a new ad placement that sits within a conversation thread.

Conversation Placements will sit under the original post and above the first comment.

Reddit ads have never before appeared in conversation threads. The publisher says that allowing advertisers to put ads here will expand the reach of their campaigns because users often land in conversation threads directly from internet searches and are unreachable from anywhere else on the platform.