Podcasts Start Coming To Facebook Next Week

Facebook is planning to start rolling out its podcast product next week, on June 22nd, and, eventually, add a feature that’ll allow listeners to create clips from their favorite shows.

According to an email sent to podcast page owners and viewed by The Verge, hosts can link their show’s RSS feed up to Facebook, which will then automatically generate News Feed posts for all episodes published moving forward. These episodes will show up on a “podcasts” tab that doesn’t appear to be live yet.

Along with the option to distribute their show through Facebook, podcasters can decide whether to enable clips, which the company says will be created by listeners and last up to one minute in length. These “may help increase visibility and engagement.” Presumably, these will be easily shareable outside of the podcaster’s page. Short-form clips have been a key way for Twitch streamers to share moments from their lengthy streams, and Facebook seems to hope the same idea can apply to podcasts.