Pinterest Shares New Insights into How Men are Using the App in their Shopping Journeys

While Pinterest’s audience is predominantly female, male usage has been steadily growing, with the platform now reaching some 27% of US men aged 25 to 54. Today, Pinterest has published some new insights into male Pinner usage, and how men vary in their use of the app versus other users, in order to help marketers better plan and strategize their male Pinner outreach.