Pinterest Launches Shopify App to Turn Their Products into Shoppable Product Pins

The Pinterest app on Shopify includes a suite of shopping features like tag installation, catalog ingestion, automatic daily updating of products, and an ads buying interface. The app automatically creates a connection between the individual store and Pinterest, so the merchant doesn’t need to edit code or add development resources, making it seamless for businesses of all sizes.

Once installed, the app will allow a merchant to deploy a tag on their website, upload their product catalog and quickly publish in-stock Product Pins. Businesses will also see a shop tab appear on their profile as an additional way for their products to be discovered.

Shopify merchants in the U.S. and Canada can install the tag starting today, and the integration will go live to merchants in countries where Pinterest ads are available including Australia, France, Germany, Italy, Spain, and the UK in the coming weeks.