Saijo George

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thursday5 May 2022

Pinterest Launches New TV Studio App as it Looks to Expand on its Live Commerce Offerings

Pinterest continues to evolve its video offerings, this time via the launch of a new, separate ‘Pinterest TV Studio’ app, which is designed to enable live-stream creators to improve their streaming set-ups, with multiple camera capability, improved editing tools and more.

Upon first launch, creators have to enter in a code or scan a barcode that Pinterest provides in order to gain access to the live-streaming tools the app provides.

So it’s not really released, as such, but it does exist, and it is an operational app for some selected users. That points to the next phase of Pinterest’s video content push, and a likely shift into live-stream shopping, which has become a bigger focus in social media circles over the last two years.

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