Pinterest Adds New Shopping Features, Including Brand Profile Details and Sponsored Idea Pins

Pinterest continues to expand its eCommerce offerings, with a range of new shopping and brand showcase features, providing more ways for merchants to connect with Pinners, and maximize their opportunities.

• First off, Pinterest is adding a new ‘Slideshow for Collections’ promotion option, which will source products from your uploaded catalog “into an automatically generated, attention-grabbing collections ad”.
• Pinterest is also adding new merchant details to brand profiles, which will enable businesses to showcase their values in the app.
• Pinterest is also expanding its Verified Merchant Program, which highlights businesses that meet Pinterest’s customer service and brand connection guidelines with a verified checkmark in the app. It’s now available in several more countries, including Austria, Brazil, Italy, Mexico, the Netherlands, Spain and Switzerland.