Pinterest Adds A Bunch of Shopping Features
https://newsroom.pinterest.comThey have just announced a bunch of new ways to shop on the platform, here is a quick intro on those
- Shop tab on home decor or fashion board: users can now see a shop tab on home decor or fashion board that shows products from or inspired by the Pins on their board. Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look.
- Shop from search: Beginning to roll out today, a new shop tab will appear on search, making it easy to shop in-stock products from a range of retailers when searching for terms like “spring outfits“, “office decor“, “kitchen remodel“. We’ve also added price and brand filters to the experience.
- Shop from Pins: We’ve made updates to visual search to make it easier to shop products right from the Pin. Just click “shop similar” to see related in-stock products for looks and rooms.
- Style guides: When searching for home-related terms like “living room ideas”, browsable style guides will appear for home ideas in popular styles like mid-century, contemporary and rustic. These visual recommendations make it possible to explore trending styles and taste even when you don’t have the words to describe what you’re looking for. It’s like having an interior designer right in search.
