New Report Finds Social Media Video Now Sees as Much Consumption Time as Traditional TV

Underlining the rising influence of online content in broader media consumption, a new study conducted by the Consumer Technology Association, to be released in conjunction with the annual CES industry event, has found that US consumers now spend almost as much time streaming videos on social platforms as they do watching traditional TV.

As reported by Variety, the study, which incorporates responses from over 2,000 respondents, shows that, overall, user-created content on social platforms now accounts for 39% of weekly media hours consumed by Americans, versus 61% for traditional media.