Meta Looks Set to Push Publishers Towards Short Video in New Pivothttps://www.socialmediatoday.com
As per The Information:
“Meta Platforms is considering reducing the money it gives news organizations as it reevaluates the partnerships it struck over the past few years, according to people familiar with the matter. The reassessment comes as Meta looks to cut costs broadly and rethinks the value of including news in its flagship Facebook app.”
Meta has been using grants and other partnership initiatives to establish better links with news providers, in order to ensure they keep posting their content to its apps – and keep users more engaged as a result.