Meta is Developing a New Basic Ads Product for Facebook to Counter Losses Due to Data Privacy Concerns

As reported by Business Insider, Meta is reportedly developing a new, privacy-friendly Facebook ads offering which would use a lot less user data for targeting.

Facebook is in the early stages of developing a product that wouldn’t rely on any anonymized personal info from users, two ad buyers from different ad agencies told Insider. “Basic ads,” as Facebook engineers have been calling it, is aimed at brand advertisers that are trying to build awareness and shape perception of products. One of the buyers, who are known to Insider but spoke anonymously to preserve their relationship with Facebook, said it would be measured by basic metrics including engagement and video views.