Meta Is Cracking Down On Fake And Irrelevant Reviews On Facebook

Meta is launching an updated Community Feedback Policy in the United States to ensure that reviews on Facebook are based on real purchasing experiences. Although the company has already taken steps against abusive reviews, the new policy lays out these rules and guidelines in writing.

In a blog post, Meta said businesses on Facebook must prohibit the manipulation of reviews, incentivization, irrelevance, graphic content and spam. These new guidelines should address situations where people are paid to leave positive reviews on a business’s page. The policy should also address instances where people leave fake bad reviews as a way to get refunds.