Instagram’s Testing Likes on Stories, Providing Another Engagement Option
https://www.socialmediatoday.comRight now, you can respond to a Story with a quick emoji response, which is then sent to the creator via DM, while you can also type in a direct response message that’s also delivered to their inbox. You can also engage with Stories by sharing, forwarding, etc.
But a like button could add another element, and by the looks of it, we may be close to finding out just how beneficial likes on Stories could be. Instagram appears to be close to launching a live test of likes on Stories, providing an easy, quick way to engage with a Stories post, without having to clog up the creator’s inbox with reactions.
