Instagram Tests Fan Club Stories, NFT-style Collectibles In-app
https://www.socialmediatoday.comInstagram appears to be working on a couple of different experiments aimed at boosting interaction in the app, and tapping into the rise of NFTs, or digital products, in-stream.
First off, Instagram is experimenting with a new Stories option called ‘fan club’ stories, which would enable users to post exclusive Stories content that can only be viewed by members of a fan club or approved group.
In addition, they also have a new ‘Collectibles‘ options in testing. The option seems to link into the current NFT craze, and would seemingly enable Instagram users to bid on digital items in-stream.