Instagram Rolls Out An Add Yours Sticker In Stories To Create Threads Users Can Respond To

Instagram announced today that it’s introducing a new “Add Yours” sticker that creates public threads in Stories. The new feature essentially allows users to respond to other users’ Stories with their own following a prompt or a certain topic. The global launch comes as Instagram initially tested the feature in Indonesia and Japan last month.

The interactive sticker can be used to create a content chain where each user adds their own Story. For instance, a user can post an “Outfit of the Day” Story and then prompt their followers to add their own via the sticker.