Instagram Adds New Option Which Enables Users to Opt-Out of Third-Party Data Usage for Ad Targeting

Instagram has added a new setting which will enable users to choose whether they can be targeted with more personalized ads in the app via the usage of supplementary data sourced from third-party platforms and providers.

In order to ensure all users are aware of the setting, Instagram will soon send out an in-app notification, calling on people to review their ad settings.​ If the user has connected their Facebook account, the new setting will also respect the choices noted via their Facebook Ad Preferences.