Instagram Adds ‘Giving Tuesday’ Features to Highlight How People Can Assist Nonprofits and SMBs

Instagram’s looking to highlight how people can provide assistance on Giving Tuesday with a new collaborative Story at the top of user feeds which will highlight publicly posted Story frames that include a dedicated donation sticker.

In addition to this, Instagram says that it’s also testing new ways for people to create and share fundraisers for nonprofits within their Feed, which parent company Facebook outlined last week. The feature is not available yet, but Instagram is looking to highlight it as part of the Giving Tuesday push.