Instagram Adds Branded Content Tags in Reels and Launches a New Creation Flow for Branded Content

With Instagram putting more emphasis on Reels as it seeks to combat the rise of TikTok, a key area where Instagram can best its rival is in monetization, and offering more lucrative brand partnership options and processes, in order to help users make money from their clips.

Instagram is adding new Branded Content Tags for both Reels and Live to expand its revenue options for creators. The new tags will mean that creators can formulate more deals with brands, and generate revenue immediately from their Reels content.

In addition to this, Instagram’s also adding a new process which will enable brands and creators to work collaboratively on Instagram content creation, as opposed to brands having to promote a pre-existing post. Instagram is now launching a new workflow where advertisers can create Branded Content ads without the need for creators to post organically on Instagram first. Now brands have more flexibility with fewer constraints when they want to run Branded Content ads.