Facebook Users Are Saying NO to Ad Tracking on iOS 75% of the Time
https://www.bloomberg.comWhen users get asked on iPhone devices if they’d like to be tracked, the vast majority say no. That’s worrying Facebook Inc.’s advertisers, who are losing access to some of their most valuable targeting data and have already seen a decrease in effectiveness of their ads.
According to Branch, which analyzes mobile app growth. People are giving apps permission to track their behavior just 25% of the time.
