Facebook Updates Ad Reach Estimates, Moving Away from Specific Audience Projections
https://www.socialmediatoday.comFacebook has today announced that it’s changing the way it displays estimated audience reach for ads, by switching from more specific reach estimates to generalized potential reach categories.
Right now, when you go to set up your Facebook ad, Facebook will display ‘Potential Reach’ with a fairly specific number range of people that your campaign is likely to be seen by, based on the targeting criteria that you select.
The new Estimated Audience display is more broad, with the potential reach figure in this example covering a potential discrepancy of 10 million users. Not all of the estimates will be that broad, but the basic premise is the same – Facebook will now show you a much more generalized reach estimate, as opposed to specific numbers, based on your targeting criteria.
