Facebook Tests Topic Targeting For In-Stream Video Ads
https://techcrunch.comFacebook is announcing some new capabilities for video advertisers on Facebook and Instagram, as well as new numbers about the potential audience that those ads might reach.
They will only place in-stream ads in videos that are three minutes or longer, with the ad only playing after a viewer has watched at least 45 seconds (or more, depending on the video).
In a blog post, Facebook says the initial targeting will include “over 20 Video Topics, like Sports, and over 700 hundred sub-topics such as Baseball, Basketball, Golf, or Swimming.”
They have also mentioned they will use machine learning technology to classify eligible videos, as well as to ensure that they meet Facebook’s brand safety guidelines.
