Facebook Tests Ad Pods in In-Stream Ads

Facebook is testing an addition to its in-stream ads offerings: ad pods, or two back-to-back mid-roll video ads using its in-stream ads formats.

Ad pods can contain a mix of 15-second skippable and non-skippable video ads, as well as longform ads of more than 15 seconds, and Facebook noted that a limited number of publishers are excluded from skippable ads.

Facebook is also testing a new feature that tags ads in similar categories and blocks them from being served within the same spot in order to alleviate brand adjacency concerns.