Facebook Reels Exits Beta In The Us With Offers To Pay Creators For Well-performing Videos

After launching into beta tests just last month, Facebook today is rolling out Reels to all Facebook users in the U.S. on both iOS and Android. The feature, Facebook’s response to TikTok, allows creators to make and share short-form video content using a variety of editing tools, including those for music and audio, AR effects, using timers and countdowns and more. With the public launch, creators will be able to create their Reels directly on Facebook as well as share their exiting Instagram Reels to Facebook in order to help them build a following across both apps.

The company is introducing a new bonus program that will pay creators when people view their Reels. The new program will be open to U.S. creators only and will be invite-only for the time being. It will eventually expand to more global markets.