Saijo George

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thursday4 Nov 2021

Facebook Is Helping Content Creators Duck App Store Fees

https://www.tubefilter.com

Facebook has rolled out a change to its Fan Subscriptions program aimed at ducking Apple’s 30% App Store fee. Zuckerberg went on to say that Apple’s 30% fee–a longtime irritant for app developers.

To combat that, Facebook is giving each creator using Fan Subscriptions (Facebook’s equivalent to YouTube’s Channel Memberships and Twitch’s channel subscriptions) their own unique signup link.

Normally, fans who use Facebook’s iOS app and want to subscribe to a creator have to process their payment through the App Store, which means creators automatically lose 30% of revenue. The new signup link skirts the App Store altogether, instead directing fans to subscribe directly through Facebook Pay.

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