Facebook Business and Ad Chief Outlines Key Areas of Focus for the Platform Moving Forward

What’s coming next for Facebook, and what should businesses be planning for as part of their Facebook marketing strategy?

This week, the company’s Vice President, Ads & Business Products Dan Levy has provided a new overview of its evolving business focus, and the key elements that Facebook’s looking to maximize as it continues to build for the next generation of user behaviors.

And there are some valuable pointers and notes here – first off, Levy outlines Facebook’s four key areas of business product innovation.

• Privacy-enhancing technologies
• Product and business discovery
• Commerce
• Business tools beyond marketing