Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads
https://www.socialmediatoday.comFacebook has announced some new ad tools to help retailers make the most of the season, and finish out 2020 in the strongest possible way.
The main update is the ability to create Instagram ads with product tags within Ads Manager, essentially enabling you to add Instagram’s product tags directly to paid promotions. To be clear, brands have been able to add product tags in Instagram posts since 2016, so the feature itself is not new. But up till now, businesses could not add these tags specifically to their ads.
Facebook’s also adding some new Custom Audience options (Shopping Engagement Custom Audiences) to help businesses retarget people who’ve shown a direct interest in purchasing from them. Businesses now have the ability to reach people who’ve already shown interest in their product or brand by doing things like saving a product, viewing a shop or initiating a purchase. And with Shopping Lookalike Audiences, you can grow your customer base by reaching shoppers who have similar interests to your existing customers on Facebook and Instagram.
