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friday17 Apr 2020

Facebook Ad Library Listings Will Now Include a New Potential Reach Measure

Ad Library listings will now include a new “potential reach” measure, which represents “an estimate of the size of the audience that is eligible to see an ad”. Up till now, you could somewhat estimate this manually based on ad spend and audience targeting, but the new listings will make it easier to sort ads based on their potential influence, and get a better understanding of each campaign.

Facebook will also now group similar ads together within the Library, making it easier to find related ad content, while it’s also added more filters to better enable ad searches. The capacity to ‘Search by IG Handle’ as a key addition on this front.

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