Amazon Is Quietly Building Its Own Social Audio Platform

Amazon is investing heavily in a new live audio feature that’s similar to other live audio offerings like Clubhouse, Twitter Spaces and Spotify’s new live audio platform. The effort, which is being led by Amazon’s Music division, includes paying podcast networks, musicians and celebrities to use the feature for live conversations, shows and events.

The idea is that users could access live concerts or performances through their Amazon Music accounts. The company is in touch with major record labels about live audio events with artists.

Amazon also plans to integrate live audio into its live video service Twitch, according to two sources.