You.com, Another New Search Engine to Try and Take on the Big G

Richard Socher, former chief scientist at Salesforce, who helped build the Einstein artificial intelligence platform, is taking on a new challenge – to fix consumer search and today he announced You a new search engine to take on the mighty Google.

The search engine, while general in nature, will concentrate on complex consumer purchases where you have to open several tabs to compare information. There is not a lot of information on how they plan to make money by giving out a generic statement like they want to differentiate from Google  by not relying on advertising.