Wordle fuels huge New York Times traffic growth
https://pressgazette.co.ukThe New York Times website, which has seen a recent run of strong growth was the fastest growing top ten site with visits to nytimes.com up 52% year-on-year to 524.6 million according to data from digital intelligence platform, Similarweb. NYT year on year traffic growth has been helped by the acquisition of popular online game Wordle in February 2022.