Virtual Care Options Gets a SERP Feature in the US
https://www.blog.googleOver the coming week, Google will be beginning to roll out two new features in Search and Maps that make it easier for people to connect to virtual healthcare options.
Healthcare providers like hospitals, doctors, and mental health professionals can now enter a virtual care offering in their Business Profile, we told you about this a few days ago and now it’s official. People searching for their local provider, for instance, might see a “get online care” link on Search and Maps.
Beginning as a pilot in the U.S., Google also begin showing widely-available virtual care platforms directly on Search so people can more easily access virtual visits. For example, when people search for “immediate care”, we’ll be able to also present available virtual care options and related information such as the out-of-pocket price charged for a visit (for those without insurance) and an easy way for people to directly connect with the virtual care platform.
